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Without a great photo the chances are your username won’t even matter.

As I learn all too regularly, there is a fine line between being funny and just plain scary.

And one (me, obvs) should avoid that line when it comes to dating. ) I like it because 1) It’s a clever play on a name for another internet dating service and 2) It’s a little joke about Judaism, which you know I appreciate.

So there you have 3 easy steps to create your online dating username.

It’s a really great idea to test various usernames to see which name really attracts the type of guy you’re looking to meet.

A great username is a differentiator – a unique brand name – something that completely sets you apart from every other person on a dating site.

And when your ideal partner is scrolling through hundreds of names – Sally102, Jen NYC1, Lawyer Gal – a great username can be the very reason that someone contacts you. And you become convinced that usernames don’t matter. In my opinion, a username should be a pun or a play on words. Wine Not – for the wine aficionado Lady Go Go – for the world traveler Bach To Bach – for the classical music enthusiast Tender Legal – for the soft-hearted lawyer See the common thread?

Your username is essentially your online personal brand!

If you consider your online dating profile to be your personal advertising tool in the dating world, your username is your brand’s mission statement.

David Silver/Say Anything- Nothing makes me weak in the knees like a casual reference to late 80s/early 90s pop culture. I usually get so excited I’ll message something CRAY like, “Meet me at the Max in 1 hour? ” or, “Diane Court here.” Bagel Meet Bagel- Surprise, surprise. A visit or message from Mark3456 or jbt78 or Cardinalsfan may not catch my eye as quickly as I_shot_the_Sheriff_forreal. Because honestly, what people say in their messages, and their profiles, is way more important than their username. We’ve already done a post or two on profiles and messages, but rest assured, readers!

There is enough material here to run a daily tumbler for eternity.

A carefully created username will quite literally give you an edge over the online competition when coupled with an attractive profile photo.